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Dolan Hotels Ltd

Dolan Logo

Dolan Hotels Ltd, who own The Golden Sands Hotel, the Hotel Cristina and the Somerville Hotel in Jersey, required a new website which would serve as a portal for all three hotels.

Built: February 2008
Visit: http://www.dolanhotels.com »

The Brief

  • To provide a 'three in one' website with a single portal
  • Provide the functionality for clients to 'book online'
  • To be able to sell Gift Vouchers through a secure e-commerce facility,
  • Actively market the various hotel packages on offer
  • Provide the facility for trackable brochure download
  • Manage 'pay per click' campaign
  • SEO website the improve search engine ranking

The Solution

Dolan Homepage
Website Screenshots
Dolan - Hotel Cristina Dolan - Golden Sands Dolan - Somerville

A bespoke version of BlueBox was developed incorporating a secure e-commerce facility with online booking integration.

A unique system was also developed to adpat to bookings acroos the 3 hotels so as one hotel would become fully booked the website could be easily geared to push customers towards the other hotels.

The website content was analysed and then optimised for all the major search engines.

The Results

 

Despite a poor year due to the Jersey.com website that used to provide 50% of Dolan's referrals which this year dropped to virtually nothing due to their new website, we still managed to increase traffic to their website through other methods.

  • Increased traffic
  • Increased bookings
  • Increased brochure download
  • Increased enquiries
  • Improved search engine ranking
  • PPC cost savings

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