Dolan Hotels Ltd

Dolan Hotels Ltd, who own The Golden Sands Hotel, the Hotel Cristina and the Somerville Hotel in Jersey, required a new website which would serve as a portal for all three hotels.

Built: February 2008
Visit: http://www.dolanhotels.com »

---

The Brief

• To provide a 'three in one' website with a single portal
• Provide the functionality for clients to 'book online'
• To be able to sell Gift Vouchers through a secure e-commerce facility,
• Actively market the various hotel packages on offer
• Provide the facility for trackable brochure download
• Manage 'pay per click' campaign
• SEO website the improve search engine ranking

The Solution

Website Screenshots

A bespoke version of BlueBox was developed incorporating a secure e-commerce facility with online booking integration.

A unique system was also developed to adapt to bookings acroos the 3 hotels so as one hotel would become fully booked the website could be easily geared to push customers towards the other hotels.

The website content was analysed and then optimised for all the major search engines.

The Results

 

• Increased traffic
• Increased bookings
• Increased brochure download
• Increased enquiries
• Improved search engine ranking
• PPC cost savings

Services Used by Dolan Hotels Ltd

Strategy:

• Website Management (17)
• Brand Integration (30)

Build:

• Web Design (39)
• Web Development (41)
• Content Management System (43)
• E-Commerce (10)
• Website Hosting (43)

Online Marketing:

• Search Engine Optimisation (40)
• Search Engine Marketing (14)
• Email Marketing (22)

Other Leisure/Tourism Casestudies

• Spa Sirene
• Modern Hotels
• Creepy Valley
• The Royal Yacht Hotel & Spa