Portfolio

The Royal Yacht Hotel & Spa

Royal Yacht Logo

One of Jersey's most luxurious hotels & spa and owned by 'The Lodestar Group', the Royal Yacht reopened at the end of June 2007 following a multi-million pound investment programme.

Built: November 2006
Upgraded: July 2008
Visit: http://www.theroyalyacht.com »

The Brief

  • To create a dynamic website reflecting brand and marketing campaign.
  • Assist in stimulating interest in the new development.
  • Integrate new website with current Hotel 'online booking system'
  • Manage client enquiries and provide automated newsletter function.

The Solution

Royal Yacht Homepage
Website Screenshots
Royal Yacht Hotel Sub Page Royal Yacht Spa Royal Yacht Rooms Subpage

The Lodestar Group saw BlueBox™ as the ideal application for the task in hand. Creating many pages of interactive content, galleries and streaming media, the ease of the use of BlueBox allowed members of staff to manage, update and amend their own areas of the website with ease.

During the hotel refurbishment period, and due to the fact that members of staff where 'off-site' in different locations, the management team and senior staff also utilised the 'extranet' facility available with BlueBox to disseminate information across all areas of the business in a secure environment with protected client access, media access, press releases and staff only news forum.

The Results

  • BlueBox delivered on time and within budget
  • Winning submission for 'Best Use of Brand' at the 2007 Jersey Chartered Institute of Marketing Awards.
  • Increase in Online Bookings
  • Increased use of internet for online marketing utilising BlueBox Newsletter module

« Return to Portfolio

Click to view full size

Services Used by The Royal Yacht Hotel & Spa

Strategy:

Build:

Online Marketing:

Features:

Other Leisure/Tourism Casestudies