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What is the point of spending money on a website if no-one will ever see it?
Search Engine Optimisation (SEO)
There is a lot of talk about search engines, search engine placements, positioning, ranking etc. ..... but thats just it ....... it's all talk!
One of our clients, 'Pure Adventure Ltd'. specialise in supplying activity and adventure holidays here in Jersey. Their primary 'keywords' are activity, holiday & Jersey. Type these three words into Google and see what happens. On the 10th January 2007, out of a total of 1.12 million related pages worldwide on these three keywords, Pure Adventure was No.1.
Adventure, Holiday & Jersey had a similar result.
Results like this are always achievable with the correct use of SEO.
There is no 'quick fire' method to get Google to search and index your site. Any web design agency that reckons it can guarantee top positioning within days is unfortunately misleading you or will have to convince you to invest in sponsored links to achieve this.
There are however several methods of achieving good web positioning. Talk to us today to see what we could do for you!
Researched Content
Google and other search engines don't just read 'metatags' any more. Metatags play only a small part of how well your site gets indexed. Intelligent content is vital. BlueBox Creative have the software to investigate what search terms are being searched the most and are skilled in advising on the best use of intelligent content, keywords and phrases.
Well Written Code
If a site is coded well, the search engines will read more of the relevant text.
There are many old wives tales, for example - 'hiding keywords in pages', all these do is harm your search engine ranking. Google and other search engines all recognise these methods and will reduce your popularity because of it. Remember, Search Engines exist for the benefit of their users, people who are searching for information. They are not their for the benefit of your website. Intelligent, relevant textual information is of key importance.
If you want to know if your current website is coded well, simply contact us and we will be happy to give you an unbiased report on your webiste.
Inbound Links
Google uses a method of Page Rank to generate the listings you search for. Google examines each web page from over 500 million variables which generates your page rank. The higher your page rank the more popular your website is and the higher your positioning will be. Creating quality inbound links to your website, will increase its popularity.
There are really no cheats to achieving good search engine results, and if you try, you will get caught and punished for it.
Do you really want to shut the door to the millions of people trawling the internet everyday who may be looking for you or your products?
Contact us now.
Pay Per Click
Pay per click (PPC) is a form of internet marketing where you bid against other advertisers on specific keywords. The more you bid the higher your positioning will be. BlueBox Creative offer a managed service were we will calculate budgets according to your requirements and setup a Pay Per Click campaign to drive targeted traffic to your site.
